GreenEDGE Cycling and MAAP, the performance-driven cycling apparel brand from Melbourne, Australia, have today announced a multi-year partnership, bringing MAAP to the UCI WorldTour as the official technical supplier to Team Jayco AlUla, Liv AlUla Jayco, and Liv AlUla Jayco Continental Team for the 2025 season and beyond.
Ready to turn heads in the new year, a distinctive and vibrant new look for both men and women’s teams will mark the start of a new era for the Australian registered team, that is set to embark on its 14th season in the UCI WorldTour peloton.
MAAP’s Melbourne roots bring a uniquely creative, yet globally inspired, perspective to cycling whilst its approach to style and design has helped change the way cycling apparel is considered, something GreenEDGE Cycling is excited to collaborate on and further.
Team Owner Gerry Ryan is excited to partner with an Australian brand that has become a global leader in its field and said:
“The GreenEDGE Cycling adventure into the WorldTour as the first Australian professional cycling team has been an incredible journey and the team has expanded in many ways,” explains Ryan. “As we prepare to head into our 14th season we are very proud and excited to be collaborating with a world-leading Australian brand, MAAP.”
“The brand’s drive and spirit is something that fits in very well with our team culture and enabling the brand to step onto the WorldTour stage is something we are very proud of and passionate about. Their fresh approach to cycling apparel will really make GreenEDGE Cycling stand out in 2025. It is a new and exciting era for both GreenEDGE Cycling and MAAP.”
The 2025 kit has a distinct MAAP aesthetic and incorporates influences from the team and MAAP’s home of Australia and that of co-title sponsor AlUla. Designed to impart a sense of movement and speed, it combines inspirations from nature such as the windswept sands of the Outback and AlUla desert alongside influences from the world of professional cycling such as motion blurred photo finishes and wind tunnel testing.
The kit’s colour palette also draws on similar inspirations. Desert night skies, AlUla sunsets and the Aurora Australis (or Southern Lights) are all found in the rich violet ‘Aurora’ and deep ‘Midnight’ blue colours found on the kit. Whereas the striking ‘Shadow’ coloured bibs speak to MAAP’s pursuit of change and reluctance to follow trends. Finally, a nod to GreenEDGE’s long history in the pro peloton is found in the flashes of green dotted throughout the logos on the kit. With Giant and Liv road bikes and helmets to match, the look is complete.
Entering the UCI WorldTour as official technical supplier to GreenEDGE Cycling marks a bold new chapter for MAAP. Leveraging its experience in high performance cycling apparel by supplying cutting-edge performance kit and bringing its considered approach to style and design with a fresh new look for the teams.
Jarrad Smith, co-CEO and co-founder of MAAP, said:
“Since founding MAAP a decade ago, partnering with GreenEDGE has been a long-held dream of ours. We are so proud to be in this position and aim to do everything we can to enable both the men’s and women’s teams to realise their full potential race after race while also serving to inspire a whole new generation of riders coming into the sport.”
Oliver Cousins, co-CEO and co-Founder of MAAP, added:
“Our collaboration with GreenEDGE perfectly aligns with our vision of propelling the sport forward through a fresh perspective on performance and design. Both brands share a relentless drive to push boundaries, and we’re excited to equip these athletes with kit that gives them a performance edge and a distinctive look on the world stage”
GreenEDGE Cycling’s forward-thinking approach mirrors MAAP’s continual pursuit of progression in the sport. Both see the future of cycling as something to shape, not follow. This partnership showcases a shared ambition to break barriers and set new standards for the sport.
About MAAP
Founded in Melbourne, MAAP is a global leader in performance cycling apparel, driven by a commitment to innovation, sustainability, and advancing the sport. Through collaborations with elite athletes and teams, MAAP continues to set new standards for technical cycling apparel, engineered for both performance and environmental responsibility.
About GreenEDGE Cycling
As Australia’s first men’s and women’s UCI WorldTour cycling teams (Team Jayco AlUla and Liv AlUla Jayco), GreenEDGE Cycling leads on the world stage as an international organisation with Australian roots. With a rich history of success and a forward-thinking approach, GreenEDGE represents the future of professional cycling.
